Affiliate Policy

AFFILIATE PROGRAMME — TERMS & CONDITIONS

Last updated: 30 June 2026

THESE CARLUMO AFFILIATE PROGRAMME TERMS & CONDITIONS (“TERMS”) ARE A CONTRACT, SO PLEASE READ THEM CAREFULLY BEFORE PARTICIPATING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES TERMS THAT GOVERN YOUR PARTICIPATION IN THE PROGRAMME, INDEMNITIES TO THE RELEASED PARTIES (DEFINED BELOW) FROM YOU, AND LIMITATIONS ON YOUR RIGHTS AND REMEDIES.

Overview

The CARLUMO Affiliate Programme (the “Programme”) is offered by CARLUMO LTD (“CARLUMO”, “us”, or “we”). The Programme provides eligible CARLUMO fans (each a “Participant” or “you”) with the opportunity to earn commissions, special discounts, free CARLUMO products, and/or other benefits (collectively, “Incentives”) by promoting CARLUMO and its products to their social media followers using a personalised affiliate link.

When you apply to enrol in the Programme, you fully and unconditionally agree to and accept these Terms and the decisions of CARLUMO. You acknowledge that the collection and use of your data will be governed by the CARLUMO Privacy Policy, available at carlumo.com/policies/privacy-policy. By applying to participate in the CARLUMO Affiliate Programme and, if accepted, by promoting CARLUMO through your affiliate link, you also agree to the terms of any third-party affiliate or payment platform we may use to administer the Programme and process payments.

Eligibility

To be eligible to participate in the Programme, you must be a legal resident of the United Kingdom (the “Territory”), at least eighteen (18) years old and the age of majority in your jurisdiction of residence, and have a minimum of one thousand (1,000) genuine followers on a single social media account (“Social Account”) on either Instagram or TikTok.

Potential Participants will be evaluated for admission to the Programme based on the above criteria as well as the alignment of the content of their Social Account to the CARLUMO brand aesthetic and other criteria determined in CARLUMO’s sole discretion. CARLUMO’s evaluation of any application is in its sole and final discretion.

Corporate entities are not eligible and have no right to claim any Incentive earned by their employees. Employees, officers, directors, agents, and representatives of CARLUMO, its advertising and promotion agencies, and any other entities participating in the design, promotion, marketing, administration, or fulfilment of this Programme, as well as each of their respective parent companies, subsidiaries, and affiliated companies (collectively, the “Released Parties”), are not eligible to participate. This Programme is void where prohibited by law.

How to Apply for the Programme

To apply for the Programme, potential Participants must visit carlumo.com/pages/affiliate-programme and complete an application with all required information. If you are approved to join the Programme, you will receive information on how to set up your CARLUMO Affiliate account and your personalised affiliate link to carlumo.com (your “Affiliate Link”).

By applying to participate in the Programme, you agree to receive emails from CARLUMO including, but not limited to, Programme-related communications, at the email address registered with the Programme.

Earning Incentives; Programme Activities

Participants have the opportunity to earn Incentives through the Programme, including commissions on qualifying purchases. Current Incentives and Programme details are set forth in Exhibit B. CARLUMO may also choose to offer bonus Incentives at any time in its sole discretion, and any bonus Incentives will be subject to the terms set forth at the time they are offered. Some bonus Incentives may not be open to all Participants. Activities that occurred prior to your enrolment in the Programme do not qualify and will not earn you Incentives.

Commission Calculation

In order to be eligible for a commission, a third party must shop at carlumo.com through your Affiliate Link and purchase Eligible Merchandise (as defined in Exhibit B) within the applicable attribution window. The attribution (cookie) window is thirty (30) days from the third party’s click on your Affiliate Link. You are not eligible to earn commissions on your own purchases. The commission paid will be the rate(s) applicable on the Earning Date multiplied by the Net Sales. “Net Sales” means the amount actually received by CARLUMO from Eligible Merchandise after all discounts are applied, less returns, taxes or other applicable governmental fees, shipping, handling, delivery surcharges, and processing charges. Where the Programme offers differing commission rates for differing categories of products, the commission will be calculated by applying the applicable rate to the relevant category of Eligible Merchandise.

If you or we have terminated or suspended your participation in the Programme prior to the Earning Date, no commission will be earned, even if the purchase of otherwise commission-eligible merchandise occurred prior to the termination or suspension effective date.

Other Incentives

For any other Incentives, they will be earned as set forth in Exhibit B or in the terms applicable to any bonus Incentive.

Earning Date

Incentives are earned once they are confirmed by CARLUMO or, in the case of commissions, on the day following the close of the then-applicable return period (in each case, the “Earning Date”). For instance, if a referred order is placed in early April, the commission will be confirmed once that order’s return period has closed, after which it becomes payable in the next weekly payment run as set forth below.

Payments

Commissions and other cash Incentives are paid out once your accrued balance reaches the minimum payout threshold of £10. Payments are made weekly, by bank transfer, every Monday, for all eligible Incentives that have reached their Earning Date. If your balance has not reached the £10 threshold in a given week, it will roll over and be paid in the next weekly run once the threshold is met. It is your responsibility to keep your bank details accurate and up to date. CARLUMO has no responsibility or liability for payments that cannot be processed due to inaccurate, incomplete, or out-of-date payment information that you have provided, or for payments affected by your failure to keep your account credentials secure.

Participant Responsibilities and Compliance

Participants are required to promote CARLUMO products and their Affiliate Link on their Social Accounts, driving traffic to carlumo.com via their Affiliate Link. You will be solely responsible for all content that appears on your Social Account, including without limitation the accuracy, timeliness, and appropriateness of the Materials (defined below).

Because prices and availability of products may vary from time to time, Participants are prohibited from including any price information in their Materials.

Any and all product used by you in connection with Materials is at your sole cost and expense and will not be reimbursed by CARLUMO. Likewise, transportation to and from any location in connection with Materials creation is at your sole cost and expense. However, from time to time, CARLUMO may gift product to you as determined in its sole discretion.

It is your sole responsibility to maintain the accuracy and confidentiality of your email address, password, and any other account identifiers related to your CARLUMO Affiliate account, and to restrict access to your devices. You agree to accept sole responsibility for any and all activity that occurs under your account.

It is your sole responsibility to comply at all times with these Terms; the then-current CARLUMO Affiliate Programme style guide (which may be provided to you by any reasonable means and updated in CARLUMO’s sole discretion); the Influencer Guidelines attached as Exhibit A; the UK Advertising Standards Authority (“ASA”) rules and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the “CAP Code”), together with the Competition and Markets Authority (“CMA”) guidance on social media endorsements; and the community guidelines, terms of use, and other applicable policies of the social media platform used by you for your Materials (collectively, the “Requirements”). To the extent there is any conflict between any of the Requirements, the strictest requirement shall apply. Among other obligations, each Participant must:

Disclose your material connection to CARLUMO when posting about CARLUMO or its products in all Materials, and as further set forth in Exhibit A;
Not defame, misrepresent, or disparage CARLUMO, its business, products, or brands, or any third-party brands, products, or services competitive to CARLUMO and/or its business, products, or brands;
Represent CARLUMO in a positive light;
Maintain alignment of your Social Account(s) with the CARLUMO brand aesthetic;
Not make any statements or representations about CARLUMO, its business, or its products which are untrue, misleading, or deceptive, or which CARLUMO itself is not permitted to make;
Refrain from sharing CARLUMO confidential information;
Follow CARLUMO’s social media accounts; and
Not utilise CARLUMO trademarks, logos, service marks, slogans, copyrights, or other proprietary rights (“CARLUMO IP”) on or in connection with any website owned or operated by you; in any domain name; as keywords in pay-for-placement search engine listings or otherwise as search keywords linked to online advertising; or otherwise except as expressly authorised by these Terms.

Without limiting the Requirements, the Materials and any other Participant activity done in connection with the Programme must:

Depict only you and no other person, unless such other person is at least eighteen (18) years of age (or the age of majority, whichever is greater), is a legal resident of the United Kingdom, and you have obtained that person’s consent to be depicted in the Materials according to the licensing terms set forth herein (a “Permitted Third Party”);
Depict you and/or the Permitted Third Party using CARLUMO product(s);
Not display CARLUMO price information;
Tag and mention @officialcarlumo in captions (for example, in an Instagram post it must appear ‘above the fold’ within the first three (3) lines of the post, or be superimposed in a story);
Not tag, mention, reference, or show any brand that is competitive to CARLUMO;
Reflect your actual, honest opinions, findings, beliefs, or experiences with CARLUMO and its business and products;
Be your own original work, created solely by you, and not infringe the copyright, trademark, privacy, publicity, or other personal or proprietary rights of any person or entity;
Not be generated through the use of artificial intelligence (AI);
Not contain or reference content which is lewd, obscene, sexually explicit, pornographic, profane, or vulgar, or which contains alcohol, drugs, tobacco, guns, weapons, or shows or promotes any unsafe activity;
Not promote discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group;
Not contain or reference content that is disparaging, defamatory, libellous, threatening, abusive, deceptive, fraudulent, invasive of another’s privacy, tortious, or otherwise illegal, offensive, or inappropriate in any way;
Not constitute unauthorised or unsolicited advertising, junk mail, bulk mail, chain letters, or surveys;
Not disclose another person’s address, phone number, email address, payment card number, or any information that may be used to track, contact, or impersonate that individual or that is extremely personal in nature; and
Not impersonate any person or entity, including any employee or representative of CARLUMO.

The requirements set forth in the eighth through thirteenth bullets immediately above also apply to all content posted to your Social Account(s), whether or not posted in connection with the CARLUMO Affiliate Programme.

Your Licence of Materials to Us

You grant to CARLUMO, its parents, subsidiaries, affiliates, and any parties authorised by CARLUMO (the “CARLUMO Parties”) the non-exclusive, perpetual, worldwide, absolute, royalty-free, and irrevocable licence to use, modify, display, perform, re-post, link to, and publish in whole or in part: (i) the Materials in any and all media now known or hereafter invented, including, without limitation, on CARLUMO’s websites, in posts on its social media pages, and in CARLUMO digital and print marketing; and (ii) your name, image, voice, likeness, Social Account handle(s), and any other indicia of persona (collectively, “Persona”) in connection with the Materials. To the fullest extent permitted by law, you irrevocably waive all moral rights associated with the Materials. You shall also ensure that any other individuals involved in the creation of your Materials waive in writing any and all moral rights in the Materials. Nothing herein obligates CARLUMO to make use of your Persona or Materials, but if it does, you have no right to receive notice thereof or to review, approve, or receive additional compensation for such uses, regardless of the nature or quantity of uses CARLUMO may make. From time to time, CARLUMO may, in its sole discretion, provide you with notice and/or bonus Incentives if it uses your Materials. CARLUMO will have no obligation to de-list or delete any posts featuring a Participant’s Materials or Persona in the event the Participant is no longer in the Programme.

Your Representations and Warranties to CARLUMO

You represent and warrant that: (i) you are the sole creator of all content, including, without limitation, images, videos, copy, and photographs created or taken by you and used in connection with Programme participation (collectively, the “Materials”), or have the full right and authority to use the Materials in connection with the Programme and to grant all licences and sublicences contained in these Terms, and will provide CARLUMO with proof of such rights upon request; (ii) you have the full right and authority to agree to these Terms; (iii) participation in the Programme will not violate any agreement, arrangement, or commitment with any other party to which you are otherwise bound; and (iv) the Materials will not infringe upon the intellectual property rights of any third party and will comply with all applicable laws and regulations, including without limitation the Requirements.

Indemnification

To the maximum extent permitted by applicable law, Participants agree to defend, indemnify, and hold the Released Parties harmless from any and all losses, damages, judgments, liabilities, claims, demands, costs, investigations, settlements, and expenses that directly or indirectly arise from or are otherwise related to: (a) your participation in the Programme, including use of any products or Incentives, or your activities in connection therewith; (b) your breach or anticipatory breach of these Terms; (c) your violation of any laws, rules, regulations, codes, statutes, ordinances, or orders of any governmental and quasi-governmental authorities; (d) any misrepresentation made by you; or (e) the Released Parties’ use of your information, Persona, or Materials as permitted under these Terms. You will cooperate as fully as required by the Released Parties in the defence of any claim. The Released Parties reserve the right to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, and you will not settle any claim without the prior written consent of a duly authorised employee of the Released Parties. This Section will survive the termination of these Terms.

Ownership of CARLUMO IP

As between you and CARLUMO, CARLUMO shall own all right, title, and interest in the CARLUMO IP, including all copyright rights, trademark rights, patent rights, trade secrets, moral rights, rights of publicity, authors’ rights, contract and licensing rights, goodwill, and all other intellectual property rights as may exist now and/or hereafter come into existence, and all renewals and extensions thereof, regardless of whether such rights arise under the laws of the United Kingdom or any other country or jurisdiction.

Confidentiality

You acknowledge that you may, as a result of your participation in the Programme, receive non-public information relating to CARLUMO’s business, including without limitation upcoming sales and products, pricing of upcoming products, financial information, and customers and their purchases. All such information is CARLUMO’s confidential information (“Confidential Information”). You agree that you shall not use Confidential Information for any purpose other than your performance of your responsibilities under these Terms, except and solely to the extent that any such information is (a) already lawfully known to or independently developed by you, (b) disclosed in published materials, (c) generally known to the public, or (d) lawfully obtained from any third party without any obligation of confidentiality. Notwithstanding the foregoing, you are authorised to deliver a copy of Confidential Information to your accountants or solicitors on a confidential basis. You may also disclose Confidential Information (a) to any person pursuant to a valid order issued by any court or administrative agency of competent jurisdiction, or (b) otherwise as required by applicable law, rule, regulation, or legal process, provided that you first give notice to CARLUMO and that CARLUMO has a reasonable opportunity to contest such disclosure.

Programme / Terms Modification or Termination; Suspension or Termination of Participation or Incentives

CARLUMO reserves the right to modify or terminate these Terms, the Programme, or any element or feature thereof at any time, for any reason. We will notify you of material changes to the Terms or the Programme by email to the address then associated with your CARLUMO Affiliate account, or by other means as may be permitted or required by applicable law. The updated Terms will be effective as of the time of posting, or upon such later date or by such other method as specified by CARLUMO, and will apply to your participation in the Programme beginning as of their effective date. In the event of Programme termination, CARLUMO will not pay out with respect to Incentives that are not earned prior to the effective date of termination.

Participants who no longer meet the requirements of membership in the Programme will be automatically demoted to the tier for which they qualify. In addition, CARLUMO may suspend, demote to a lower tier, or terminate any Participant who is deemed inactive for three (3) or more consecutive months. For purposes of this paragraph, “inactive” means that no qualified sales have occurred in that month. CARLUMO will provide a Participant with thirty (30) days’ notice of termination for inactivity, during which period the Participant may cure the inactivity and avoid termination. If you believe that you will be unable to cure within thirty (30) days but wish to remain a Participant, please email us as set forth in the “Contact Us” section below to request an extension. All extension requests should provide an explanation, and all determinations will be at CARLUMO’s sole and final discretion.

CARLUMO also reserves the right to suspend or terminate, at its sole and absolute discretion, your participation in the Programme and/or to withhold any Incentive otherwise payable to you, with or without notice or the opportunity to cure, if CARLUMO believes that you have violated or acted inconsistently with these Terms or applicable law, or acted in a manner harmful to CARLUMO’s interests. Abuse or violations that may result in suspension or termination include, but are not limited to: (i) using fraudulent means to participate in the Programme, including but not limited to using bots or artificial intelligence in the performance of Programme-related activities, or purchasing followers; (ii) failure to follow these Terms and any other terms and conditions applicable to Programme participation; (iii) making a misrepresentation to CARLUMO in connection with your participation; and (iv) committing any act which, as determined by CARLUMO in its sole discretion, brings CARLUMO or the Participant into public disrepute, contempt, scandal, or ridicule, or which insults or offends the general community, or which might tend to harm CARLUMO or any of its products or services, including without limitation disparaging CARLUMO, its products or services, or competitors. In addition, CARLUMO reserves the right to take administrative or legal action against you in its sole discretion.

You agree to abide by the final and binding decisions of CARLUMO regarding the Programme and your participation in it. CARLUMO shall be the sole arbiter in cases of suspected abuse, fraud, or violation of these Terms, and any decision it makes relating to termination, suspension, or disabling of the Programme or a Participant’s participation, or to withhold Incentives, shall be final and binding. Should a Participant object to any of these Terms, or any subsequent modifications, or become dissatisfied with the Programme, the Participant’s only recourse is to immediately discontinue participation in the Programme. Nothing in this Section affects any statutory rights you may have that cannot be excluded or limited under applicable law.

Disclaimer of Warranties; Limitation of Liability

To the maximum extent permitted by applicable law, Participants expressly agree that participation in the Programme is at the Participant’s sole risk. Participants further agree that the CARLUMO Parties shall not be liable to Participants or anyone else for any loss or injury, or any indirect, incidental, consequential, or special damages arising out of participation in the Programme, including participation in any Programme-related activity, creation of Materials, redemption or use of any Incentive, or arising out of any action taken in response to or as a result of any information available through the Programme.

Further, you agree that no Released Party is responsible, and will have no liability to you, for any error, omission, interruption, defect, or delay in transmission, order processing, or communication, including without limitation Programme communications; technical or mechanical malfunctions; errors in these Terms or in any Programme-related materials; human-processing error; failures of electronic equipment, computer hardware, or software; damage to your equipment, computer hardware, or software; or inaccurate information, whether caused by equipment, programming, human error, or otherwise.

To the maximum extent permitted by applicable law, you agree that the Programme and all benefits offered therein are provided on a strictly ‘as is’, ‘as available’, and ‘with all faults’ basis. THE RELEASED PARTIES MAKE NO WARRANTY WITH REGARD TO ANY PRODUCTS, SERVICES, OR BENEFITS OBTAINED BY PARTICIPANTS THROUGH THE PROGRAMME, AND MAKE NO WARRANTY THAT THE PROGRAMME WILL BE UNINTERRUPTED, TIMELY, OR ERROR-FREE, NOR ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM PARTICIPATION. To the extent permitted by applicable law, CARLUMO expressly disclaims all implied warranties and conditions, including but not limited to the implied warranties of satisfactory quality and fitness for a particular purpose.

Nothing in these Terms shall limit or exclude the liability of the Released Parties for: (a) death or personal injury caused by their negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded under the laws of England and Wales. Subject to the foregoing, and to the maximum extent permitted by applicable law, the total aggregate liability of the Released Parties to you for all damages, losses, and causes of action (whether in contract, tort (including negligence), or otherwise) arising out of or in connection with the Programme shall not exceed five pounds (£5.00).

Notices

Programme notices will be transmitted, in CARLUMO’s sole discretion, through the CARLUMO Affiliate account, email, post, or such other methods as may be deemed appropriate by CARLUMO or permitted under these Terms or applicable law. Notices required from a Participant to CARLUMO shall be sent by a recognised courier with written verification of receipt, or by recorded or special-delivery post, to: CARLUMO LTD, Office One, 1 Coldbath Square, Farringdon, London EC1R 5HL, United Kingdom.

Governing Law and Dispute Resolution

These Terms, your participation in the Programme, any products or services sold or distributed through our website and services, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter or formation, shall be governed by and construed in accordance with the laws of England and Wales. You and CARLUMO each irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim. Before commencing any court proceedings, the parties will use good-faith efforts to resolve any dispute informally by contacting one another. Nothing in this Section affects your statutory rights as a consumer, where applicable.

Independent Contractor

You are not an agent or employee of CARLUMO and shall remain in all respects an independent contractor. You will have no authority to make or accept any offers or representations on our behalf, and no authority to act for or on behalf of CARLUMO or to bind CARLUMO in any legal contracts.

Entire Agreement

These Terms constitute the complete and exclusive understanding between CARLUMO and Participants relating to the subject matter of these Terms and supersede all prior or contemporaneous understandings, agreements, and/or advertising relating to that subject matter. Both parties acknowledge that they have not been induced to enter into these Terms by any representations or promises not specifically stated herein.

Miscellaneous

In our sole discretion, we may assign these Terms in whole or in part, without notice to you. You may not assign these Terms without our prior written consent. If any provision of these Terms is held to be unenforceable, that provision shall be construed, as nearly as possible, to reflect the intentions of the parties, with the other provisions remaining in full force and effect. The failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision unless acknowledged and agreed to by CARLUMO in writing. Any heading or caption is inserted only as a matter of convenience and in no way defines or explains any provision hereof. Nothing contained in these Terms will be construed as creating any agency, partnership, or other form of joint enterprise between you and CARLUMO. You agree that these Terms will not be construed against CARLUMO by virtue of CARLUMO having drafted them.

Contact Us

Questions or correspondence regarding the Programme should be directed to affiliates@carlumo.com.

EXHIBIT A

Influencer Guidelines

CARLUMO (“Brand”) requires that influencers, bloggers, and any other individuals or entities the Brand works with, or who choose of their own volition to disseminate endorsements of the Brand or its products or services (“you” or “Influencer(s)”), agree to and follow the Influencer Guidelines set out below (the “Influencer Guidelines”). These Influencer Guidelines apply where you publish a post, video, photo, or other message that promotes or references the Brand or its products or services AND you have received payment or something else of value from the Brand, or have another material connection to the Brand (e.g. you work for the Brand or a Brand vendor). Under UK ASA/CAP and CMA guidance, a material connection includes any consideration — such as monetary compensation, loaner products, free products or services, in-kind gifts, or special access privileges — provided by a marketer to an Influencer that might affect the weight or credibility consumers give to the endorsement and that is not reasonably expected by the audience.

Failure to follow these Influencer Guidelines may result in, among other things, legal liability for you and others, termination of your agreement or relationship with the Brand, and forfeiture of any consideration provided or to be provided to you.

1. Disclose Your Connection to the Brand

You must disclose your connection to the Brand clearly and conspicuously, which means your disclosure must be obviously visible, difficult to miss, and easily noticeable to anyone who sees your post or message. A consumer must not have to scroll, click, or search for the disclosure, and it must be easily understandable by ordinary consumers.
The disclosure must identify the nature of your connection to the Brand. If you received an item for free or were paid by the Brand and you post about the Brand, you must say so. If you earn commissions for purchases made through links you post, say so. If you work for the Brand or a Brand partner, say so. If more than one of these connections is present, you must disclose them all.
For short posts or compressed communications, you must include #ad at the beginning of the post as your disclosure. The #ad label cannot be abbreviated (e.g. #sp or #spon are NOT sufficient) and must be separate from other hashtags. You may also include #carlumo to reference the Brand, but #carlumo on its own is not a sufficient disclosure.
For Facebook, TikTok, and Instagram posts where there is more space, you may either use #ad or be more conversational and use a disclosure such as ‘This post is paid for by CARLUMO’ or, if accurate, ‘Thanks for the free product, CARLUMO.’ Any such disclosure must be at the beginning of your post so it is visible without having to click the ‘more’ link. ‘Thanks CARLUMO!’ is too vague and is not a sufficient disclosure.

Photos & Images

Posting a photo or image can be an endorsement even if there is no accompanying text (e.g. posting a picture of you using a Brand product).
If possible, include a disclosure on the image as you would for a video (e.g. superimposing bold, prominent text). If it is not possible to include a disclosure on the image itself, put the disclosure in a prominent place alongside it (e.g. in the post).
If a post mentions or shows an image of the Brand in order to drive traffic to an image posted elsewhere, put a disclosure both in that post and in or around the photo itself.
If a post drives traffic to a photo or image without mentioning or displaying the Brand or a Brand product/service, the post does not need a disclosure, but there must still be a disclosure in or around the photo or image once the user clicks through.

For videos, if the endorsement is made through visual means, the disclosure should be made at least visually; if audibly, at least audibly; and if both, the disclosure should be made both visually and audibly. Include a disclosure that is both verbal and visual at the beginning of the video, in addition to one at the beginning of the description box. For longer videos (more than three minutes) or ongoing streaming, leave the disclosure on screen throughout or make periodic disclosures (e.g. at the beginning and end, every three to five minutes, and whenever there is a direct call to action to buy Brand products).
For videos on Snapchat, Instagram stories, or any platform where it is common to watch without sound, use a clear and prominent visual on-screen disclosure at the beginning that stays on screen long enough to be read. Do not rely on an audio-only disclosure in such instances.
Do not rely solely on built-in platform disclosure features (e.g. on Instagram and YouTube); use them in addition to the disclosures described in these Influencer Guidelines.
If you post on one social media platform and the post is syndicated to another, disclosures must travel with the content and appear clearly and conspicuously (e.g. pre-click) on all platforms, and must stay with content that can be shared by other users.
If you post your own views about a subject, you should also state that your views do not necessarily represent those of the Brand.
If you receive a Brand product for free and review that product online, your review should disclose — prominently and at the beginning of the review — that you received the item for free.

2. Rules of the Road

Make statements about the Brand’s products or services that reflect only your honest opinions, findings, beliefs, and experiences. Do not make statements you know (or should know) are untrue.
Do not make deceptive or misleading claims about the Brand’s products or services, or those of a competitor. Avoid any text, graphics, programming, or action that misleads, deceives, or confuses consumers.
Do not misrepresent the source of anything in your posted content, including impersonating another individual or entity.
Do not offer for purchase, or solicit, products or services on behalf of the Brand. (Linking to your Affiliate Link per the CARLUMO Affiliate Programme Terms & Conditions is permitted.)
Do not use content that contains advertising for you or third parties (e.g. money-making schemes, discount cards, credit counselling, or online surveys).
Do not use AI or any post-production techniques (e.g. filters, photo editing) where doing so could affect a consumer’s understanding of how a product or service will work.
When endorsing any Brand product or service, you must be a bona fide user of that product or service at the time your endorsement is made.
Use only original material created by you or used with the written permission of the originator (the Brand may require a copy of the written permission before posting).
Do not libel, slander, or defame any individual or entity.
Do not disseminate private facts about another, or otherwise invade their privacy in any way.
Do not reference or otherwise use celebrities in any way without prior permission from the Brand.
If any individuals are shown or referenced in your communications, you must obtain signed releases for them. This applies to all photographs and video, whether taken by you or a third party.
If you use video or photographs taken by a third party, you must obtain written permission from the person who took the photograph or video, as well as from the person or persons shown in it.
Do not use music unless it is properly licensed for synchronisation to your visual elements and for commercial purposes.
Do not make hateful comments or any communication that promotes racism, bigotry, hatred, or physical harm against any individual or group.
Do not communicate any sexually explicit material, or any material that contains nudity or excessive violence.
Do not communicate anything that contains alcohol without prior written permission from the Brand. Do not communicate anything that references illegal drugs, tobacco, guns, or other weapons, or any unsafe activities.
Follow the posting policy and terms of use of any site on which your communications or content are posted.
Do not link to any content that violates any of the foregoing rules of the road.
Avoid false low-stock messaging (e.g. creating pressure to buy immediately by saying inventory is low when it is not).
Avoid creating false high demand (e.g. creating pressure to buy immediately by saying demand is high when it is not).

3. Product or Service Claims

Only the Brand should make claims about how our products or services work and their results.
Claims may be implied as well as explicit, and the test is what a reasonable consumer would understand is claimed about a product or service. For example, if you describe a particular result you experienced, consumers may understand that to be a typical result. Such claims may need to be substantiated; since you will not be able to substantiate them, please do not make them.
If you do not know whether you are making a claim, contact your Brand representative for clarification.

4. Important General Considerations

The Brand strongly believes in the need for responsibility and honesty in all marketing and communication activities. By participating in any Brand programme, you agree to follow these Influencer Guidelines carefully in all of your messaging, videos, photographs, posts, or other materials.
In addition to these Influencer Guidelines, you agree to comply with all applicable laws, rules, and regulations, including the UK ASA rules, the CAP Code, and CMA guidance on online endorsements and hidden advertising.
The responsibility to comply with the CAP Code, the laws of defamation and copyright, obscenity laws, and all other applicable laws is yours. While guidance from the Brand and these Influencer Guidelines are meant to assist your compliance, it is your legal responsibility to comply with all applicable laws, and you should seek independent legal advice as appropriate. Please use common sense and reasonable judgement about what you post online.
The Brand reserves the right to review any material created by you before it is publicly posted. If such a review process is in place, you agree not to publicly distribute any such material before the review is complete. If your material is rejected or not approved, you agree not to disseminate it in any way, nor to link the rejected material, in private or public, with the Brand.
You agree to comply with all applicable social media outlet terms of use, privacy policies, and any other relevant rules, policies, or regulations.
This exhibit is subject to change by the Brand at any time, effective immediately upon reasonable notice to you (email sufficient).

EXHIBIT B

Programme Details

Incentives

The following sets out the current Incentives available to Participants in the CARLUMO Affiliate Programme:

Incentive	Details
Commission	15% commission on the Net Sales of every qualifying order placed at carlumo.com through your Affiliate Link.
Payment terms	Commissions are paid out once your balance reaches the £10 minimum payout threshold, by bank transfer, weekly on each Monday. Balances below £10 roll over to the next weekly run.
Attribution window	30-day cookie window: qualifying purchases must be made within thirty (30) days of a click on your Affiliate Link.
Welcome Reward	A welcome gift (affiliate pack) issued on joining the Programme, subject to the terms set forth on the Incentive when it is issued.
Early Access	First access to new CARLUMO scents and products before they are released to the general public.
Bonus Incentives / Monthly Challenges	CARLUMO may issue bonus Incentives or monthly challenges to some or all Participants in its sole discretion; these may vary between Participants and are subject to the terms set forth when offered.

Programme Notes

The Welcome Reward is subject to the terms set forth on the Incentive when it is issued.
Posts count toward any monthly total only to the extent they are fully compliant with these Terms and posted between 12:00:01 GMT/BST on the first day of the calendar month and 23:59:59 GMT/BST on the last day of the calendar month.
Monthly Challenges may be issued by CARLUMO to some or all Participants in CARLUMO’s sole discretion and may vary between Participants.
“Eligible Merchandise” means in-stock merchandise items available for purchase at carlumo.com, excluding gift cards, charity items, gift boxes, gift wrapping, gifts-with-purchase, and any layaway items.
Commissions are calculated on Net Sales and, once the £10 minimum payout threshold is met, are paid by bank transfer weekly on each Monday following the Earning Date.